Thursday, May 13, 2010

That stride, I'm feelin' it

Just over two weeks into the shop and I am amazed at how much I already feel at home in my new second home.

Business has been great, the first weekend and week were full of those who have been devotedly following my progress and no less than a dozen congratulatory bottles of bubbly, beer, and vino have been graciously handed over to my blushing face. It has been so exciting to meet many well-known food purveyors of Seattle. Each time a chef, cook, small foodie business owner or otherwise has stopped in to buy some cheese and introduce themselves I have been maximizing my plussed factor. The rest of the crowd have been those foot-traffiker's I've been waiting for; those who are wandering around the area in our glorious Seattle spring weather and just happen to stumble upon us. So many people are just realizing that we are, in fact, open while other construction is being done, and they are just as excited as I am about our new space. Already we have regulars, and they love trying new things out each time just as much as I love recommending them. In the mix have also been a few of the self-important food snobs of the area making their stink among the cheese, but at the end of the day they are a good, grounding reminder that although I am now "the boss", I am really answering to every person who walks through the doors of the Melrose Market. Oh, and yes, that is now our live site! Big fat thanks and kudos to Dax Borges of Dax Digital Design for cutting us a great deal on website development. He will certainly be getting some massive cheese love from yours truly.

Onto cheese news, the Burrata and Burricota has been flying out of the deli case! I am so incredibly happy and proud of the Seattle community for loving this product. Fresh products are always a bit of a gamble as they have a much shorter shelf life than aged cheese. While I had a few people out there tell me prior to opening "if you carry Burrata, I will be your whore", I was still a bit nervous about putting this delicacy on the shelves as it is something I can't really sample out, and I worried that people who weren't familiar with it wouldn't "get it". Turns out, so many shoppers have had that awesome face light up and almost inaudible squeak when they say "you have Burrata!" Those who I have "sold" it to, in the sense that they hadn't encountered it previously, have come back just days later for more. I am super happy to say that I cannot supply the demand for this luscious product.

In addition to all of the amazing cheese, both local and from beyond the giant pond, I am really stoked to be carrying Washington's own fresh farmhouse butter and mozzarella from Golden Glen Creamery, fresh cheese and sheep's milk Ricotta from Black Sheep Creamery, a wide selection of delectable fine goat cheese from Gothberg Farms, and gods, so many others this post could go on forever!

Keep checking in for daily news via Facebook and Twitter for the goods as they arrive!

xoxoxoxoxo to you Seattle

1 comment:

  1. Thank you so much for mentioning us in your linkage! It was lovely to meet you briefly at Daphne's seminar...It sounds like you're setting up a fabulous shop and I wish you the very best! Looking forward to stopping by next time I'm in the area.